Adopt the attitude of practicality and responsibility as our education characteristics and cultivate professionals emphasizing both creativity and technique.
Regard culture and creativity industries as main focus, creativity design as pedagogic core, and digital technology as primary means.
Practical requirements of students: competition, exhibition, certificates and internship.
Technique integration of cross-department and cross–college: product development and industry animation.
Cooperate with local industry associations and comply with industry development: continuous education, curriculum and college development.
Combine with the creativity design of local culture characteristics and develop the skills in the presentation of design products with digital techniques.